The quest for high-authority backlinks often leads SEO professionals toward the most prominent social platforms on the planet. LinkedIn, the world’s largest professional network, represents a gold mine for those looking to boost their domain authority and search engine rankings. If you have been wondering how to get dofollow links from linkedin articles, you are in the right place to uncover the strategies that actually work in 2025.
Link building has evolved from quantity-focused tactics to a sophisticated game of relevance and authority. Many marketers struggle to understand why their LinkedIn efforts don’t seem to move the needle on their SEO dashboards. This guide will break down the mechanics of the platform, explain the nuances of link attributes, and provide a roadmap for your success.
In the next few thousand words, we will dive deep into the technical and strategic aspects of how to get dofollow links from linkedin articles. You will learn how to structure your content, where to place your links for maximum impact, and how to leverage LinkedIn’s unique ecosystem to drive real SEO results. By the end of this article, you will have a masterclass level of understanding of this complex topic.
Whether you are a seasoned SEO veteran or a business owner looking to increase your digital footprint, mastering the art of how to get dofollow links from linkedin articles is a critical skill. We will explore everything from basic link placement to advanced syndication techniques that can transform a simple social post into a powerful ranking signal. Let’s begin by deconstructing the current state of LinkedIn’s link architecture.
Understanding the LinkedIn Link Landscape: Nofollow vs. Dofollow
To understand how to get dofollow links from linkedin articles, we must first address the elephant in the room: the “nofollow” tag. By default, most outbound links from social media platforms carry a `rel=”nofollow”` attribute. This tag tells search engine crawlers not to pass “link juice” or authority from the source site to the destination site. LinkedIn, like Facebook and X (formerly Twitter), uses this to prevent spam.
However, the “dofollow” status on LinkedIn isn’t as black and white as many believe. While the links within the body of a standard post are almost always nofollow, there are specific areas and methods where search engines perceive a stronger connection. This is why learning how to get dofollow links from linkedin articles requires a more nuanced approach than just pasting a URL into a text box.
Think of LinkedIn as a high-authority domain that Google trusts implicitly. Even when a link is technically nofollow, the brand citation and the traffic it drives contribute significantly to your E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). When a high-authority profile shares a link, Google notices the association between that professional entity and your website.
The Evolution of LinkedIn’s Link Attributes
Over the years, LinkedIn has changed how it handles outbound links. In the early days of the Pulse platform, there were more opportunities for direct dofollow attribution. Today, the platform has tightened its gates, but savvy SEOs have found that indexed LinkedIn articles often serve as a bridge. If an article is indexed and gains significant engagement, the links within it carry more weight in the eyes of search algorithms than a standard social update.
Why Dofollow Matters for Your 2025 SEO Strategy
In 2025, search engines are looking for “human-verified” signals. A link from a LinkedIn article that has been read, commented on, and shared by industry leaders is a massive trust signal. Even if the tag says nofollow, the referral value and the potential for that link to be picked up by other bloggers—who then provide a dofollow link—is the real secret to how to get dofollow links from linkedin articles.
Real-World Example: The “Viral Ripple” Effect
Consider a digital marketing agency that published a deep-dive report on LinkedIn. They included a link back to their original white paper on their website. While the link from the LinkedIn article was technically nofollow, the article was shared by three major industry influencers. These influencers then referenced the report in their own blog posts on WordPress and Medium, providing dofollow backlinks in the process. This illustrates how LinkedIn acts as the catalyst for high-quality backlink acquisition.
How to Get Dofollow Links from Linkedin Articles: 5 Expert Strategies
When people ask how to get dofollow links from linkedin articles, they are usually looking for a “hack.” While there is no magic button, there are specific configurations that SEO experts use to maximize the authority passed back to their sites. Below, we break down five expert strategies that focus on the technical and creative ways to optimize your LinkedIn presence.
1. Optimizing the “Contact Info” and “Website” Sections
One of the most overlooked areas for link building is the LinkedIn profile itself. While this isn’t an “article” in the traditional sense, the links in your “Contact Info” section are some of the most persistent and well-indexed links on the platform. To truly understand how to get dofollow links from linkedin articles, you must first ensure your profile foundation is solid.
Search engines crawl LinkedIn profiles regularly. By adding your primary website to the “Website” field and using a descriptive anchor text, you create a direct path for crawlers. Many experts believe that these profile-level links, especially when the profile is set to “Public,” offer a different level of authority than a fleeting status update link.
2. Using LinkedIn Newsletters for High-Authority Indexing
LinkedIn Newsletters are a game-changer for SEO. When you publish a newsletter, LinkedIn creates a dedicated URL for that edition. These pages are highly crawlable and often rank independently in Google Search. If you want to know how to get dofollow links from linkedin articles, start by converting your best articles into newsletters.
Because newsletters have their own SEO settings (titles and descriptions), you can optimize them for specific keywords. When you link back to your site within a newsletter that has thousands of subscribers, you aren’t just getting a social link; you are getting a permanent, indexed page on one of the world’s most authoritative domains pointing directly at your content.
3. The Power of “Featured” Content Links
The “Featured” section on your LinkedIn profile allows you to showcase specific articles, posts, and external links. This section is visually prominent and remains on your profile indefinitely. When you feature a LinkedIn article that contains links to your site, you are effectively “pinning” that link for search engine crawlers to find every time they revisit your profile.
4. Creating “Link-Worthy” Original Research
The most effective way to get dofollow links is to use your LinkedIn article as a source. Instead of just writing an opinion piece, publish original data, a unique case study, or a controversial industry take. When other writers find your LinkedIn article through search or their feed, they will cite your work on their own websites, providing you with those coveted dofollow links.
5. Leveraging the “Custom Button” on Premium Profiles
If you have a LinkedIn Premium account, you can add a “Custom Button” to your profile (e.g., “Visit Website” or “View Portfolio”). While the technical attribute may still be nofollow, the placement in the header of a high-authority profile makes it a high-priority link for search engine discovery. This is a crucial component of the broader strategy of how to get dofollow links from linkedin articles.
Real-World Example: The SaaS Case Study
A SaaS company founder published a LinkedIn article titled “Why 90% of Startups Fail in Year One.” Inside, they linked to a proprietary dataset on their company blog. Because the LinkedIn article provided immense value, it was cited by several tech news outlets. Those outlets linked back to the founder’s blog with dofollow attributes. The founder’s initial question was how to get dofollow links from linkedin articles, and the answer was to use the article as a bait for high-authority press mentions.
The Difference Between Profile Links and Article Links
To master how to get dofollow links from linkedin articles, it is vital to distinguish between the various types of links available on the platform. Not all links are created equal, and their impact on your search engine visibility varies depending on where they are placed.
Profile links are generally static. They live in your “About” section or “Contact Info.” These are excellent for brand authority. Article links, on the other hand, are embedded within the context of long-form content. These links are more valuable for semantic SEO because they are surrounded by relevant keywords and topics that help search engines understand what your website is about.
Comparing Link Types on LinkedIn
| Link Location | Attribute | Longevity | SEO Value |
|---|---|---|---|
| Profile “Website” | Nofollow (usually) | Permanent | High (Brand Trust) |
| Article Body | Nofollow | Permanent | Medium (Contextual) |
| LinkedIn Newsletter | Nofollow | Permanent | High (Indexability) |
| Status Update | Nofollow | Temporary | Low (Traffic only) |
| Featured Section | Nofollow | Permanent | Medium (Crawlability) |
As shown in the table, while the “dofollow” attribute is elusive, the SEO value remains high across several categories. The key to how to get dofollow links from linkedin articles is to view these links as part of a larger ecosystem rather than isolated events.
The Strategic Value of Contextual Links
When you write an article, the words surrounding your link—known as “anchor text” and “surrounding text”—give Google clues about your site’s content. If you are writing about enterprise software and link to your software’s landing page, the relevance signal is strong. This is a core part of modern SEO, where context often outweighs the simple dofollow/nofollow binary.
Real-World Example: The Consultant’s Success
An independent HR consultant regularly publishes long-form articles on LinkedIn. By strategically linking to her “Service” pages using keywords like executive coaching and leadership development, she has seen her own website’s rankings for those terms improve. Even though the links are technically nofollow, the consistent association between her high-authority LinkedIn profile and her personal domain has signaled to Google that she is a topical authority.
Strategic Content Creation to Boost Link Authority
If your goal is to learn how to get dofollow links from linkedin articles, you must treat LinkedIn like a secondary blog, not a social media dumping ground. Content quality is the primary driver of how search engines treat your outbound links. If your article is thin or spammy, Google may ignore the links entirely.
To maximize your content marketing ROI, your LinkedIn articles should be comprehensive, well-researched, and formatted for readability. Search engines love long-form content that answers user intent. By providing deep value on LinkedIn, you increase the chances of your article being indexed and your links being crawled.
Formatting for Search Engines and Readers Use clear H2 and H3 headings to structure your thoughts. Use bold text to highlight key takeaways and important concepts. Keep paragraphs short (3-4 sentences) to cater to mobile users. When you format your LinkedIn articles correctly, you are not just helping the reader; you are helping search engine bots navigate your content. This increases the “crawl budget” allocated to your profile, which is a secret ingredient in the recipe of how to get dofollow links from linkedin articles.
The Role of Multimedia in Link Authority
While we are focusing on written content, including images with descriptive alt-text (where available) and clear captions can improve the overall quality score of your LinkedIn article. A high-quality article is more likely to be shared, which increases the “social signals” associated with your links.
Real-World Example: The “How-To” Guide
A cybersecurity expert wrote a 2,000-word LinkedIn article titled “The Ultimate Guide to Remote Work Security.” He broke the article into ten clear sections with H2 headings. Because the guide was so comprehensive, it stayed at the top of the “LinkedIn Pulse” feed for his industry for a week. This resulted in hundreds of shares and several high-authority websites linking to the guide—and the original source on his blog.
Technical Nuances of LinkedIn’s Link Attribution
Behind the scenes, LinkedIn uses a variety of redirects and tracking parameters on outbound links. When you click a link in a LinkedIn article, you often go through a “lnkd.in” shortener or a redirect service. This is one reason why getting a direct dofollow link is technically challenging.
However, modern search engines are adept at “peeling back” these layers. They can follow the redirect to the final destination. To improve your chances when figuring out how to get dofollow links from linkedin articles, you should always use the full, original URL of your website rather than using another third-party link shortener like Bitly. This reduces the number of “hops” a crawler has to make.
Avoiding “Link Rot” on LinkedIn
One of the biggest mistakes people make when pursuing how to get dofollow links from linkedin articles is neglecting their old content. If you change a URL on your main website, you must go back to your LinkedIn articles and update those links. Broken links are a negative ranking signal and can hurt your profile’s authority.
The Impact of “User Engagement” on Link Weight
There is a growing consensus among SEO experts that “engagement-weighted” links are becoming a reality. If a link is clicked frequently by real users, it sends a stronger signal to search engines than a link that is ignored. Therefore, the best way to get value from your LinkedIn links is to make them irresistible to the reader.
Real-World Example: The URL Update
A real estate agency rebranded and changed their domain from `cityhomes.com` to `cityrealestate.com`. They had over 50 LinkedIn articles pointing to the old domain. By spending a weekend updating all the links in those articles, they preserved their referral traffic and ensured that search engine crawlers could still find their new site through their high-authority LinkedIn content.
Leveraging LinkedIn Newsletters for Maximum Link Power
As mentioned earlier, LinkedIn Newsletters are the “secret weapon” for anyone asking how to get dofollow links from linkedin articles. Unlike standard articles, which can sometimes get buried in the feed, newsletters are sent directly to the inboxes of your subscribers and have a permanent home on a high-authority URL.
The beauty of the newsletter format is the consistency signal. When you publish a newsletter every Tuesday, you are creating a predictable pattern for search engine crawlers. This regular update of a high-authority page with outbound links to your site is one of the most effective ways to build a “link bridge” between LinkedIn and your domain.
Growing Your Newsletter for Better SEO Choose a keyword-rich title for your newsletter. Cross-promote your newsletter on other social platforms. Include a “Call to Action” that leads to a specific landing page on your site. The more “authority” your newsletter gains (through subscribers and engagement), the more weight the links within it will carry. This is the sophisticated answer to the question of how to get dofollow links from linkedin articles.
Case Study: The Growth Hacker
A growth hacker started a LinkedIn newsletter called “The 60-Second Marketer.” Within six months, he had 10,000 subscribers. Every edition included a link to a “Deep Dive” on his own website. He noticed that within hours of publishing his newsletter, the new pages on his website were being indexed by Google, even before he submitted them via Search Console. This proved the power of LinkedIn as a discovery tool for search engines.
Avoiding Common Mistakes and “Ghosting” Penalties
In your journey to learn how to get dofollow links from linkedin articles, it is easy to fall into traps that can actually hurt your SEO. LinkedIn has sophisticated anti-spam algorithms. If you are perceived as a “link farm,” your content will be “shadowbanned,” meaning it won’t appear in the feeds of your followers or in search results.
One common mistake is “over-linking.” If every paragraph in your LinkedIn article has a link back to your site, LinkedIn will flag it as spam. Aim for a natural distribution. A 1,000-word article should have no more than 2-3 strategic outbound links. This maintains the integrity of your content and keeps you in LinkedIn’s good graces.
The Danger of “Engagement Pods”
Using “pods” or automated tools to fake engagement on your LinkedIn articles is a dangerous game. While it might give you a temporary boost in visibility, LinkedIn’s AI is very good at detecting inorganic patterns. If your account is flagged, the authority of your links will plummet, rendering your efforts to understand how to get dofollow links from linkedin articles useless.
Tips for Staying “Safe” While Link Building Always prioritize the reader’s experience over SEO. Link to other high-authority sources (not just your own site) to show you are a helpful curator. Disclose any sponsored content or affiliate links clearly.
Real-World Example: The “Spam” Recovery
A small business owner tried to “game the system” by posting five short LinkedIn articles a day, each with a link to a different product page. Within two weeks, his engagement dropped to zero. He had to stop posting for a month and then return with high-quality, long-form content without links to “rebuild trust” with the LinkedIn algorithm. He eventually learned that how to get dofollow links from linkedin articles is about quality, not quantity.
Future-Proofing Your LinkedIn SEO Strategy for 2025 and Beyond
As we look toward 2025 and 2026, the intersection of AI and SEO will change how we view link building. Search engines will become even better at identifying genuine expertise. This means that the “authority” of the person writing the LinkedIn article will be just as important as the link itself.
To future-proof your strategy for how to get dofollow links from linkedin articles, you should focus on building your personal brand. A link from a recognized industry leader is worth 100 links from anonymous profiles. Invest in your LinkedIn “Social Selling Index” (SSI) and engage genuinely with others in your field.
The Rise of Semantic Search and Entity SEO
Google is moving away from simple keyword matching and toward “entity-based” search. This means it tries to understand the relationship between “entities” (people, companies, topics). By consistently writing about a specific topic on LinkedIn and linking to your site, you are defining yourself as an entity in that space. This is the ultimate goal of anyone researching how to get dofollow links from linkedin articles.
Preparing for “AI Overviews” (SGE)
With the rise of AI-generated search summaries, your LinkedIn articles can serve as a primary source for AI training data. If your article is the definitive guide on a topic, AI models like Gemini or GPT-4 may cite you in their answers, providing a new type of “link” that drives massive authority and traffic.
Real-World Example: The AI Citation
An environmental scientist wrote a groundbreaking piece on LinkedIn about “Carbon Capture in 2025.” When Google launched its AI Overviews, the scientist’s LinkedIn article was cited as a top source for queries about carbon technology. This led to thousands of new visitors to her research lab’s website, proving that authoritative content is the best way to secure your digital future.
FAQ: Mastering LinkedIn Link Building
Can I get dofollow links from LinkedIn comments?
No, links in LinkedIn comments are strictly nofollow and are often hidden behind “read more” tags or redirects. While they can drive traffic if the comment is insightful, they have virtually no direct SEO value in terms of link equity. Focus your efforts on articles and profile sections instead.
How many links should I include in a LinkedIn article for SEO?
For the best results when searching for how to get dofollow links from linkedin articles, keep it limited. Use 1-3 links in a long-form article (1,000+ words). Ensure the links are highly relevant to the topic. Over-linking can trigger spam filters and reduce the “weight” of each individual link.
Does the “Anchor Text” in LinkedIn articles matter?
Yes, anchor text is a critical signal for search engines. Use descriptive, keyword-rich anchor text that tells the reader (and the crawler) exactly what they will find on the other side. Avoid generic phrases like “click here” or “read more.”
Should I post the full article on LinkedIn or just a snippet with a link?
For SEO, it is usually better to post a unique, high-quality version of the article on LinkedIn. If you simply copy-paste your blog post, you might run into duplicate content issues (though LinkedIn usually “wins” the ranking battle). A better strategy is to write a “companion piece” on LinkedIn that links to the full study on your site.
How long does it take for Google to index a LinkedIn article link?
LinkedIn is a high-crawl priority site. Often, a new article will be indexed within hours or days. You can speed this up by sharing the article link on other social platforms or using a tool like Google Search Console to “Request Indexing” for the page where you shared the LinkedIn link.
Is LinkedIn Premium necessary for getting better links?
While not strictly necessary for the “dofollow” attribute, Premium allows you to add a “Custom Button” to your profile. This button is a high-visibility link that can drive significant referral traffic and serves as another persistent signal of your website’s relevance to your professional entity.
Do links in LinkedIn “Posts” (status updates) help SEO?
Links in status updates have a very short shelf life. They are useful for immediate traffic spikes but offer little long-term SEO value. Long-form articles are “evergreen” and continue to be crawled and indexed long after they are published, which is why they are the focus of how to get dofollow links from linkedin articles.
Conclusion
Mastering how to get dofollow links from linkedin articles is about more than just understanding technical tags; it is about building a bridge of authority between your professional persona and your digital home. While the platform primarily uses nofollow attributes, the SEO value derived from indexed articles, high-authority newsletters, and strategic profile placements is undeniable. By treating LinkedIn as a premium publishing platform rather than just a social network, you can unlock significant gains in your search engine rankings.
Remember, the key takeaways for success in 2025 are: prioritize quality over quantity, use the power of LinkedIn Newsletters for better indexing, and always ensure your content provides genuine value to the professional community. When you create “link-worthy” content, the dofollow links will often follow naturally as other websites cite your expertise. This holistic approach is the most sustainable way to build a powerful backlink profile using LinkedIn.
We hope this guide has provided you with the expert insights needed to transform your LinkedIn strategy. Link building is a marathon, not a sprint, and consistency is your greatest ally. Start by auditing your current LinkedIn profile and planning your next “link-heavy” long-form article today.
Did you find this guide helpful? Share it with your network on LinkedIn and let us know your thoughts in the comments below! If you have any specific questions about your SEO strategy, feel free to reach out—we are here to help you navigate the ever-changing digital landscape.
